Arobid is a fast-growing B2B e-commerce platform that connects businesses through innovative digital solutions. As a dynamic and rapidly expanding company, we‘re seeking an experienced Digital Marketing Lead to develop and execute comprehensive digital marketing strategies, with a particular focus on our B2B website optimization. The ideal candidate will drive growth through various digital channels while maintaining a strong focus on B2B customer acquisition and engagement.

Key Responsibilities

Team Collaboration and Leadership

• Build and manage a high-performing digital marketing team. Foster a culture of innovation and continuous improvement.
• Lead cross-departmental projects to ensure cohesive marketing efforts.

Strategic Leadership

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility, generate leads, and drive website traffic.
• Lead website optimization initiatives and SEO strategy
• Manage and optimize marketing budget allocation across digital channels
• Track and analyze ROI for all digital marketing campaigns

Website & SEO Management

• Oversee the performance of Arobid‘s B2B website, ensuring it serves as an effective core platform. Lead efforts to optimize user experience, performance metrics, and conversion rates based on analytical insights.
• Develop and execute SEO strategies to improve search engine rankings

Digital Channel Management

• Oversee all digital marketing channels including website, landing pages, and social media
• Manage B2B-focused paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, Youtube Ads)
• Implement marketing automation tools to streamline lead generation and nurturing processes.

Analytics & Reporting

• Analyze digital marketing metrics and prepare comprehensive reports
• Use data-driven insights to optimize marketing campaigns
• Present performance reports to senior management

Qualifications

• Bachelor‘s degree in Marketing or a related field.
• 6+ years of proven experience in a digital marketing role, preferably in the technical, e-commerce, B2B sector. 
• Minimum 2 years experience leading high-performing teams with strong strategic vision
• Track record of successful digital marketing campaigns with measurable results
• Expertise in website optimization and SEO using CMS platforms and analytics tools (Google Analytics, GWT)
• Deep understanding of digital marketing tools including automation platforms 
• Strong analytical and strategic mindset with project management skills in fast-paced environments.
• Proactive, responsible, collaborative, and with a strong startup mentality.
• Plus: 
• Advanced proficiency in English
• Familiarity with AI marketing tools and applications
• Understanding of B2B customer journey and purchase decisions